Well, here I am. First post and already a blank page…Which is normal, every page starts blank.

If you haven’t read my about page yet, I suggest you start there. It will buy me some time and will help you better understand what you’re dealing with here.

Read it? Ok let’s then continue.

So, what’s a CEO of a small Belgian internet startup supposed to talk or write about?

Should I start with the shitty December weather here at the capital city of Europe? Or would I better begin with the nonexistence of any revenue? Right now, we’re like most American internet companies, we have a nice website, but that’s where it ends. This situation reminds me the beginning of a TV show. Well, that’s one big headache.

I made some research in order to give a direction to this blog. We both want it to be valuable time spending, right?

As a CEO, you first have to ask yourself why you want to start a blog. Though it is true for anyone, a CEO has a responsibility towards his company and fellow colleagues. You can’t take the jump without having a minimum of preparation. Brandon from CEOblogwatch wrote an interesting post about the subject.

According to Yves Doz and C.K. Prahalad (1993) good management must work hard to instill coordinated organizational components so that efficiency and creativity can be achieved simultaneously. It is not clear yet how to achieve this, but I hope this blog might lend a hand in bringing some insight.

It’s a whole program and I can’t say I have a blueprint ready; so I think I will start by studying a few other CEO blogs.

Here are already a few famous ones:

Jonathan Schwartz Sun http://blogs.sun.com/jonathan/
Bill Marriott Marriott http://www.blogs.marriott.com/
Loic Lemeur Seesmic http://loiclemeur.com/
Guy Kawasaki Alltop http://blog.guykawasaki.com/
Alan Meckler Webmediabrands http://alanmecklerblog.com/
Craig Newmark Craigslist http://www.cnewmark.com/

Just by looking at them you can immediately tell, these blogs are written by very different people. Reading these blogs will help me position mine. What about you? Do you know any good CEO blog you could share with us?

We have the subject of the blog, but what about the layout. I decided to go for the Urban Elements template from Press75.com. It is  beautiful yet simple, well structured, has many widgets and ad-space, and possess this dark touch with shades of grey and a modern city as background. It reminds me one of my favorite movies. This is exactly what I need for a “blog behind the veil”

Ok, we have the basics now. So let us start!